Why Customer Discovery?
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With deep roots in the startup and entrepreneurial community, Customer Discovery has quickly become the best way to learn about customer needs, pain points, wants and desires.
Customer Discovery is grounded in the scientific method of creating and testing hypotheses on a Business Model / Lean Canvas and gathering real-world evidence to validate (or invalidate) assumptions and guesses. This process leads to accurate and detailed insights about customers, and intelligence for go-forward decisions and investment. |
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Benefits
- Qualitative market research and real-world evidence for product development, marketing and investment / funding.
- Validate / invalidate assumptions to determine market focus.
- Use the Voice of the Customer to counteract Founder passion and bias.
- Access and hear the Voice of the Customer.
- Understand Customer needs, pain points, wants and hidden desires.
- Actionable insights for faster time-to-market and iterative improvements.
- Evaluate and report on profitable market / customer segments.
Can Customer Discovery Help My Growth?
Yes. Absolutely.
Knowing how to do Customer Discovery and conduct qualitative market research / customer interviews will differentiate you from the competition, improve your skills, and expand your network of contacts and opportunities.
We invite you to enrol in our Customer Discovery Mastery Certification program.
As a first step in developing our relationship, we're offering a free e-course: Customer Discovery Essentials (Level 1 Certification). It's designed to give you foundational skills in Customer Discovery, stimulate your curiosity about the process, and open a path for moving forward in your career, and being part of a dynamic growing community.
Join us - it's 100% risk-free.
Knowing how to do Customer Discovery and conduct qualitative market research / customer interviews will differentiate you from the competition, improve your skills, and expand your network of contacts and opportunities.
We invite you to enrol in our Customer Discovery Mastery Certification program.
As a first step in developing our relationship, we're offering a free e-course: Customer Discovery Essentials (Level 1 Certification). It's designed to give you foundational skills in Customer Discovery, stimulate your curiosity about the process, and open a path for moving forward in your career, and being part of a dynamic growing community.
Join us - it's 100% risk-free.
Benefits
- Learn about the Business Model Canvas
- Learn about the intersection between product development and market research
- Understand how to test hypotheses, generate insights and conduct customer interviews.
- Experience how attunement and qualitative research leads to discoveries and new opportunities.
- Increase your understanding of the Customers' Voice
- Benefit from a network of Customer Discovery Professionals
- and, more...